Hi there, thanks for your interest in how we calculate an experience's ranking score. It's at the core of Rankers so I'm pleased you're curious.
The ranking score percentage is used to compare and sort experiences in ranking tables. It is not necessarily a direct measurement of the quality of a particular experience as rated by its customers. I've found it a useful tool to allow me to find the best experiences with confidence. But I've also found it important to read the customer reviews before making any final judgements!
We calculate an experience's ranking score using a multi-factor data model instead of a raw data average (mean). This model takes into account several important questions. For instance - is there a trusted body of reviews? What is the age of a review and is the review from a credible source?
Below you'll find details around some of the important factors that went into calculating the ranking score for Kiwi Experience.
If you have any questions or comments about our ranking score calculation please get in touch at firstname.lastname@example.org. We don't believe this is perfect or complete so we're always interested in ways we might make improvements.
97 Valid Reviews
The Kiwi Experience experience has a total of 100 reviews. There are 97 valid reviews that are included when calculating the ranking score and 3 invalid reviews that are excluded from the calculation. Reviews can be excluded only when a reviewer is not verified or after an investigation by our team determines the reviewer is not genuine.
Below is the distribution of ratings for the 97 valid reviews:
The raw data average (mean) for all the Kiwi Experience valid reviews is 76.08% and is based on 97 valid reviews. This value is not used to calculate the ranking score and it only provided here as a comparison to the weighted average.
85 Face-to-Face Reviews
The Rankers team meets with travellers while they’re in New Zealand and conducts face-to-face surveys. These reviews, in our opinion, are the most trusted in the industry and represent a critical control sample. To our knowledge, we are the only travel review website in the world that has gone to this extent.
Within the 97 valid reviews, the experience has 85 face-to-face reviews collected during interviews by our team.
Below is the distribution of ratings for the 85 face-to-face reviews:
The raw data average (mean) for all the Kiwi Experience face-to-face reviews is 74.71% and is based on 85 face-to-face reviews. This value is not used to calculate the ranking score and it only provided here for comparison purposes.
Rankers calculates a weighted mean as a base average on which we can improve. Individual review's ratings are given a weight based on several factors. The weight of a review determines the overall impact it'll have on the final weighted average.
Recent reviews have more weight as they are more relevant and reflect the experience as it currently operates. Over time reviews become less relevant and loose their impact on the ranking score.
Low rating reviews carry slightly less weight. This dampens the effect of very low ratings for every experience across the board. This is especially important when the experience has few reviews overall and a single negative rating can grossly mischaracterise an experience. Consistent poor reviews will still result in the experience receiving a comparitively low ranking score.
Credible sources provide reviews that can be trusted. If we have verified a reviewer is genuine via a face-to-face meeting then the review carries additional weight.
|Raymond Pua||10/10||696 days||30.23||100%|
|Douglas Fernside||10/10||1030 days||5.67||19%|
|Brett Comley||3/10||1914 days||2.62||9%|
|isaac verkaik||9/10||1944 days||3.34||11%|
|Lucy Sumner||10/10||1975 days||3.28||11%|
|Ewa Bednarczyk||10/10||2006 days||3.22||11%|
|Richard Houghton||10/10||2036 days||3.16||10%|
|Helena Wilton||10/10||2066 days||3.1||10%|
|Moacir Batista de Campos Neto||10/10||2341 days||2.56||8%|
|Victor Herranz||9/10||2494 days||2.26||7%|
|Nimh Oudhof||7/10||2495 days||2.06||7%|
|Miron & Hendrik||4/10||3217 days||0.67||2%|
|Jay Kenway||7/10||3952 days||0.0||0%|
|Katie Wise||9/10||4490 days||0.0||0%|
|maria d||10/10||4500 days||0.0||0%|
|Nikki Gray||6/10||4508 days||0.0||0%|
|Gemma Harling||6/10||4532 days||0.0||0%|
|Charlie Bond||7/10||4539 days||0.0||0%|
|John Ryan||6/10||4635 days||0.0||0%|
|Yayami Kimura||4/10||4641 days||0.0||0%|
|Ben Ackland||7/10||4645 days||0.0||0%|
|Jessica Jahn||8/10||4645 days||0.0||0%|
|Tess Tammer||8/10||4650 days||0.0||0%|
|Aske Helbor||2/10||4701 days||0.0||0%|
|Tom Anson||8/10||4706 days||0.0||0%|
|Kirsty Ranger||9/10||4818 days||0.0||0%|
|Roger Stewart||8/10||4818 days||0.0||0%|
Several adjustments to the weighted average are added to improve relevancy and credibility. These adjustments apply equally to all experiences that meet the criteria.
A reasonable number of reviews are necessary in order for the average to be credible and for an experience to take a prime position within the ranking tables. As such, experiences with only a few reviews have a moderated score. This does not mean that the experience or the reviews can't be trusted. The Kiwi Experience experience has plenty of reviews and does not meet the criteria for any adjustment.
There may be an adjustment if this experience hasn't received any reviews within the last 43 days. However the Kiwi Experience experience does not meet the criteria for any adjustment.
In addition, an experience's ranking score may be adjusted for each day there is no new ranking. After 1 day the adjustment comes into effect. The maximum number of days that can be adjusted for is 200 days. Due to the seasonal nature of many businesses, this adjustment is applied dynamically throughout the year.
The Kiwi Experience experience has been adjusted for 200 days. Adjustments are according to the following table.
The final ranking score once adjustments and rounding has been applied. This value is cached and recalculated each day. Therefore it may not be precisely accurate based on the other values presented.
If you have any questions or comments about our ranking score calculation please get in touch at email@example.com.